Clubhouse Financial Model

Assumptions

Pricing

Corporate price (annual, $)

Startup price (monthly, $)

Capacity

Total seat capacity

Each corporate consumes a fixed seat block. Each startup member consumes 1 seat.

Seats per corporate

Starting position (May 2026)

Corporates at month 0

Startup members at month 0

Acquisition

New corporates / quarter

Long sales cycle. Default ~4 corporates/yr.

New startups / month

Churn

Corporate annual churn (%)

Sticky, anchored by events value.

Startup monthly churn (%)

4%/mo is roughly 38%/yr. Typical for early-stage coworking.

Corporate seat fill

Avg seats actually named

Used only for the "humans in building" KPI. Does not change revenue.

Steady-state ARR

month 36

Month-36 MRR

corp + startup

Members @ M36

corp + startup

Seat utilisation

of capacity

Monthly recurring revenue

Corporate (1/12 of annual contract) plus startup monthly fees.

Total MRR Corporate Startup

Cumulative revenue

Running total of all membership fees collected.

Cumulative

Member count

Active memberships, net of churn. Corporates carry a full seat block each.

Corporates Startups

Seat utilisation

Seats consumed vs. capacity ceiling. Red dashed line is capacity.

Seats committed Capacity

Monthly forecast

Month	Corp	Startup	Seats used	Util %	Corp MRR	Startup MRR	Total MRR	Cum. revenue

Notes Capacity-bound: when the next acquisition would breach the seat ceiling it is dropped (becomes waitlist). Corporate annual fees are amortised 1/12 into MRR. Churn is applied at end of each month. Seats committed counts the full block per corporate (the capacity the building owes them), not just named humans.